CRM has become the center of all activities and the only way – their rule is “if it’s not in Salesforce, it didn’t happen”. Thanks to this approach they now now have transparent and simple communication. Having each advertising space they sold in one place has helped them to move towards data-driven decision making, rather than basing decisions on a feeling. Salesforce has enabled them to create a new, logical and structured way of keeping track of their income. They also improved task distribution because now they can see who is overloaded with work and delegate tasks accordingly. Creating offers is also easier than before – they are not made from scratch, but created using Salesforce templates, which speeds things up. Exchanging data between the systems is now automated, which means more time for the employees to focus on other tasks.
After the initial implementation we developed a project management tool, which made meetings and creating reports easier for the management, and a personnel solution to keep track of vacation days. This has made Salesforce a comprehensive solution valuable to all departments, not only sales.